If you’re somewhat confused as to how the iPad will “save” the publishing world when it continues to kill the printed page with each passing day, you’re not alone. But as dwindling publishers look for new ways – any ways, in fact – to keep people reading something, billionaire industrialist Richard Branson – I mean, Sir Richard Branson – may very well be the knight in shining armor for the publishing world today.
On Tuesday, Apple launched in its App Store the new “Project” reader, a free application that makes it possible to read the new “Project” magazine ($2.99 each) – the brainchild of Branson and partner Anthony Noguera (a former FHM editor). The digital publication optimized for the iPad is jam-packed with rich multimedia content, spanning “international culture, entertainment, design, business and travel.” The first issue, available now, sports Tron star Jeff Bridges on the cover and delivers “an interactive 3D tour of Tokyo” on the inside.
At present, the release of “Project” is being hailed as the biggest digital magazine development in the life of the iPad. But it’s yet to be seen if this fancy, dressed up, and high-end version of similar digital magazines will truly make a splash on the iPad and, more importantly, among voracious e-readers. Regardless, if you’ve got the time and $2.99, you can now see for yourself what this much-hyped “Project” is all about.